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Mixed Reality blends CGI into real-world footage so the impossible feels authentic at a glance. That first second matters: a familiar street, a product that bends physics, a reveal that doesn’t look staged. The brain debates what the eyes see, and that friction earns attention. Used well, MR becomes a branded magic trick - recognizable places, impossible actions, and a payoff designed to get shared rather than simply watched through.

Full CGI gives you complete authorship over light, camera, materials, and motion. If the product deserves a cinematic stage - or doesn’t even exist physically yet - 3D is where precision meets imagination. You can float a bottle through a glass labyrinth, peel back layers to show engineering, or choreograph macro moves that real lenses can’t. The promise is consistency: every frame on-brand, every output matched across social, retail, and paid placements.

The rise of artificial intelligence (AI) in creative fields has sparked a fascinating debate about its role in the art world. While AI tools like DALL·E, ChatGPT, and MidJourney have proven to be incredibly powerful for generating art, music, and other creative content, questions linger about originality, ethics, and the future of human creativity. Is AI a threat to artists, or is it a tool that can coexist with and even enhance human artistry?

Art has always been a cornerstone of human culture, often holding a special place in society due to its ability to inspire, provoke thought, and connect with people on a deeply emotional level. But why are the works of artists valued so highly, sometimes even more than functional creations? The reasons lie in a mix of creativity, emotional resonance, cultural significance, and economic factors.

AI is a force multiplier for CGI teams - faster concepting, broader exploration, and fewer dead ends. Moodboards become moving references; environment ideas turn into testable frames in hours, not days. The trick is to constrain freedom with brand rules so the sandbox is productive. AI is not the look; it’s the accelerator. The finish still comes from artists who know how light behaves and how products should feel on screen.

In November 2024, Coca-Cola introduced a groundbreaking series of AI-generated Christmas advertisements, aiming to merge cutting-edge technology with the warmth of holiday nostalgia. These ads, produced in partnership with AI studios Secret Level, Silverside AI, and Wild Card, leveraged advanced generative AI tools like Leonardo, Luma, Runway, and Kling. Their goal was to reimagine the iconic 1995 "Holidays Are Coming" campaign, known for its glowing red delivery trucks navigating picturesque snowy landscapes, an enduring symbol of festive cheer. The AI-driven reinterpretation featured similar imagery, attempting to honor the legacy of the original.